
Portland, Oregon is home to the worlds leading sportswear and equipment provider, Nike. Nike holds a reputation for providing the best sports gear on the market. It all starts with their name while most people automatically assign the name Nike with sports it actually originates from a Greek goddess. Nike is the Greek goddess of victory, by naming their company this Nike was saying that if you wear Nike you will be victorious in whatever sport you’re playing. What makes Nike is their loyal base of customers.
In the athletic world Nike is number one over any other brand on the market. Being an athlete I’ve tried every sports brand and Nike hands down is the best product in my personal opinion and is the same for other athletes I have been in contact with. Many athletes refuse to wear anything other then Nike shoes or cleats. Some athletes even wont wear anything other then Nike socks showing how much that little black check represents. In the world of sports if your wearing some no name brand athletic equipment your going to be looked down on. If you wear Nike you will automatically be associated with the best even if you’re not the best athlete. Nike was smart enough of a company to know to get the best athletes to endorse their company to expand their market. The biggest endorser that comes to mind is Michael Jordan or as Nike deemed him “AIR Jordan”. After Nike endorsed Michael Jordan the market for his shoes went of the charts. During this time when they launched the air Jordan’s every basketball fan wanted to be Michael Jordan. Nike knew this so well that their commercial’s song lyrics were “I Want to be like Mike”. After these commercial showing MJ with his Nike Air Jordan’s dunking from the foul line every basketball fan in America wanted them.
This led to even more top athletes endorsing this brand. As soon as you get big time athletes to endorse your brand there’s no looking back. These athletes are role models to millions of kids which opens the market for Nike. Kids all around the world see their favorite basketball, baseball, golf, football, lacrosse, soccer, player wearing Nike then they’ve got to have it. Parents will buy their kids anything these days and Nike is the number one brand. They think if they wear Nike their going to play like the pro’s or at least look like them. Nike is a truly iconic brand dominating the sportswear and equipment market. What sets Nike apart is that they are not just a name associated with sports but a name associated with the best sports products.
