Wednesday, September 24, 2008

Just Do It….or…Just Buy More Nike





Portland, Oregon is home to the worlds leading sportswear and equipment provider, Nike. Nike holds a reputation for providing the best sports gear on the market. It all starts with their name while most people automatically assign the name Nike with sports it actually originates from a Greek goddess. Nike is the Greek goddess of victory, by naming their company this Nike was saying that if you wear Nike you will be victorious in whatever sport you’re playing. What makes Nike is their loyal base of customers.

In the athletic world Nike is number one over any other brand on the market. Being an athlete I’ve tried every sports brand and Nike hands down is the best product in my personal opinion and is the same for other athletes I have been in contact with. Many athletes refuse to wear anything other then Nike shoes or cleats. Some athletes even wont wear anything other then Nike socks showing how much that little black check represents. In the world of sports if your wearing some no name brand athletic equipment your going to be looked down on. If you wear Nike you will automatically be associated with the best even if you’re not the best athlete. Nike was smart enough of a company to know to get the best athletes to endorse their company to expand their market. The biggest endorser that comes to mind is Michael Jordan or as Nike deemed him “AIR Jordan”. After Nike endorsed Michael Jordan the market for his shoes went of the charts. During this time when they launched the air Jordan’s every basketball fan wanted to be Michael Jordan. Nike knew this so well that their commercial’s song lyrics were “I Want to be like Mike”. After these commercial showing MJ with his Nike Air Jordan’s dunking from the foul line every basketball fan in America wanted them.

This led to even more top athletes endorsing this brand. As soon as you get big time athletes to endorse your brand there’s no looking back. These athletes are role models to millions of kids which opens the market for Nike. Kids all around the world see their favorite basketball, baseball, golf, football, lacrosse, soccer, player wearing Nike then they’ve got to have it. Parents will buy their kids anything these days and Nike is the number one brand. They think if they wear Nike their going to play like the pro’s or at least look like them. Nike is a truly iconic brand dominating the sportswear and equipment market. What sets Nike apart is that they are not just a name associated with sports but a name associated with the best sports products.

Monday, September 8, 2008

My life as a media addict

From the second I wake up to the second I go to bed media is a huge part of my life. When I wake up in the morning the first thing I do is turn the television on and put on the news. When I am home with my parents I regularly read The Sun Paper, but now at my college house I don’t have a subscription so I don’t read the paper as much. This has forced me to get most of my news from the internet. I really listening to music and hearing different music. This is why I spend a lot of time on my computer on Itunes. I buy songs all the time and search for other songs and artist I have never heard of. I also like to keep update on what’s going on in lacrosse. Laxpower.com is the most popular site for lacrosse. I check this regularly to see what’s going on. When I’m not on the internet and I’m probably watching television. I mostly watch espn to keep update on football or whatever sport is in season. I also use on demand all the time. Here you can search for movies and watch past episodes of series like my favorite entourage. Without media I don’t know what I would I would have to pick up a new hobby.

Monday, September 1, 2008

Who I am? What does America mean to me?





My name is Timothy Michael Anderson born on January 21, 1988. I am the son of Frank and Patricia Anderson and brother to Frank Anderson Jr. I was born and raised in Baltimore, Maryland where my most of family lives to this day. I grew up playing many different sports but the sport that became my favorite is lacrosse. My junior year of high school I decided to sign with UMBC to play lacrosse, which brings me here today. When I first arrived at UMBC I wanted to be an Economics major, but I recently just declared as Sociology major. I am very grateful for all I have and the freedoms that come along with living in America. America is not perfect but what it means to me freedom. Sometimes we take our country for granted and don’t appreciate how good we have it. Even though this country is not perfect I am very proud to be an American.